Purple Horizon Marketing

The Importance Of SEO For A Growing Business

Now that your business is up and running, you’ll want to start growing your brand. If you are a growing business, great SEO will be essential. As digital marketing experts, we can advise you on the best SEO techniques for your growing business so you can focus on enjoying the fruits of your labor. 

1. Organic Search Results Are The Primary Source Of Website Traffic 

You might get a few potential customers who find your business through referrals but it would be unwise to expect referrals to bring in the customer volume you desire. Great SEO is responsible for the organic search results that provide the most traffic for websites. Therefore, if you want to continue boosting your sales and your growing business, you need to invest in the best SEO practices. Great SEO will maximize your business’s online visibility and will solidify your business as a trusted authority in the industry.

2. Building Trust And Credibility 

The basis of using SEO for your business is to create an amazing website that clearly highlights the products and/or services you’re selling all while being user-friendly. Your website should contain pertinent keywords and backlinks making it easy for a search engine to guide potential customers to your site. These factors will help your website become a go-to authority in your niche due to numerous factors such as positive user behavior, quality backlinks, and on-page optimization all which facilitate machine learning. As such, with SEO, you can build trust and credibility with your target audience. 

Remember, it’s impossible to build trust and authority for your business overnight. It takes time. That’s why SEO is important for all types of businesses, especially growing ones. It takes patience, commitment, and effort to establish your brand. Also, you need to offer your potential customers a valuable, high quality product that  will facilitate trust in your brand. The best website on the planet will not be able to override the dissatisfaction customers will have when they feel like they have received a low quality product or service. 

3. Improved User Experience 

As a new business, you will be using SEO to improve your search engine rankings and online visibility. However, once you get those amazing rankings and your brand is recognizable, this is not a sign that you should “take your foot off of the gas” with regards to SEO. If you want your business to keep the ranking you’ve worked so hard to achieve, your SEO will need to be reassessed and tweaked on a continuous basis.

For instance, as you expand your product/service offerings, you will need to consider how your customers will be searching for these offerings. Your customers know what they want from your website. If they can’t find your products/services, your overall performance on search engines will begin to suffer and you will lose your coveted ranking. Often, as the times change, customers also change what products/services they search for and how they search for them. With this in mind, as a growing business, it is imperative that you make sure your customers are completely satisfied with their user experience on your website. 

Make sure the product/service information available on your website is easy to find at all times. Simply put, customers should be able to find anything on your website with a few simple clicks. As a general rule of thumb, a customer should not have to click more than 3-4 times to find what they’re looking for on your website.

4. Invest In Local SEO

Over the years, website traffic via mobile devices has increased. As such, you will find that most of the customers who visit your website are doing so on a mobile device that will show them the best search results for their inquiry based on their current physical location. With this noted increase in mobile traffic, local SEO has become paramount and you absolutely should be focusing a good portion of SEO efforts on achieving local visibility. This is especially important for service-based businesses or businesses with a physical location customers can visit.

One major local SEO technique that is worth your attention is your business reputation via customer reviews. Be sure to always ask customers to review your business on platforms that have search engines such as Google, Facebook, and Yelp. Positive reviews give your business off-page optimization that will register with search engines causing more traffic to be driven to your website.

5. SEO Has A Huge Impact On The Buying Cycle 

Before customers buy anything on your website, they will do their research. As a growing business, you need to utilize the best SEO techniques to notify your customers about new deals, new products, and any other offers you might have. Done correctly, you will have a huge impact on your customers’ buying cycles.

Remember, brands need to be continuously visible to their target audience. Therefore, you need to ensure that your customers are seeing your deals and products at key intervals during their buying cycle. 

Why Choose Us?

If you’re looking for the best SEO experts, you’ve come to the right agency! We have the digital marketing experience to handle all your SEO needs as a growing business. With our expertise and knowledge, we will make sure your customers can easily find your business by making sure you stand out from the competition. 

Call, email, or text us now to get the best SEO experts on your team!

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